Antigone Essay - 977 Words

Women often are put in positions that often create turmoil within themselves. Women tend to make decisions based more on emotion and values as opposed to what is dictated by governing laws and rulers. By choosing to do what is â€Å"right in their heart† women often suffer great consequences such as persecution, abuse, exile and even death. Antigone deals with this turmoil because she tries to perform the noble act of loyalty to her brother, Polyneices, as well as her loyalty to her family. Polyneices was slain by his own brother, Eteocles, in a battle where both were killed by each other’s sword. King Creon sentenced Polyneices to be left dead and Eteocles to be given an honorable burial. Antigone is faced with the decision to let her†¦show more content†¦Later when Ismene and Antigone confront Creon, Ismene is willing to die with Antigone even though she had no part of the criminal act. [I did it too, if she allows my claim; I share the burden of this heavy charge. But in your stormy voyage I am glad to share the danger, traveling at your side.] (Ismene, Lines 536 and 537, Lines 540 and 541) Antigone’s loyalty to Ismene is shown when she forbids Ismene to accept punishment for something she had no part in. However, Antigone’s loyalty to the gods seems to be the most powerful. Possibly because her fear of disobeying the gods is far greater than any turmoil she has yet to face. Antigone fears that by disobeying the gods she will reap great consequences after death. She chooses to obey the laws set by the gods and accepts the punishment of death by Creon. [Was I to stand before the gods’ tribunal for disobeying them, because I feared a man? I knew that I should have to die, even without your edict; if I die before my time, why then, I count it gain; to one who lives as I do, ringed about with countless miseries, why, death is welcome.] (Antigone, Lines 458 to 463) Not all women however are as willful as Antigone. Her own sister, Ismene, portrays a women reluctant to follow what she feels is right in her own mind and follow the laws set by the governing state. Ismene’s words to Antigone, â€Å"I do them no dishonour, but to act against the city’s will I am to weak.† (Ismene,Show MoreRelatedAntigone By Sophocles Antigone1525 Words   |  7 Pagesnothing that the gods demand† (1349-1350). Sophocles’ Antigone takes place in a trying time for the city of Thebes, when Oedipus, their king, and most of the royal family have died, and Creon has just been appointed the new king. Throughout the play, Creon tries on his power as the new ruler, and seems to believe that the gods will not be angry with some of his choices as king, even though they directly violate the divine law. However, in Antigone, when there is a conflict between the divine law andRead Moreantigone987 Words   |  4 Pageshamartia and lastly they nee d to realize their mistakes and accept their consequences. In Antigone, there are two main characters that fit the criteria of a tragic hero, but only the protagonist, Antigone meets all of the conditions. Antigone meets the second requirement of a tragic heroine, by fulfilling the criteria of being neither entirely good nor completely bad. In the opening of the play, Antigone asks her sister, Ismene to help her give Polynieces a proper burial but Ismene disagrees becauseRead MoreThe Choices Of Antigone And Sophocles Antigone1560 Words   |  7 Pagesthat Antigone and Creon face in Sophocles’ Antigone differ, their decisions often end up pitted against each other’s, inviting comparison. Since I am juxtaposing the characters’ degrees of rightness, I believe that the rightness of the reasoning, not just their ultimate stances, should be examined. The entirety of his or her argument, not just the conclusion, must be taken into account. I’ll also note that my perspective of rightness could and does conflict with that of the gods in Antigone and SophoclesRead MoreCharacterization of Antigone in Sophocles Antigone2448 Words   |  10 PagesSophocles’ tra gic drama, Antigone, presents to the reader a full range of characters: static and dynamic, flat and round; they are portrayed mostly through the showing technique. In â€Å"Sophocles’ Praise of Man and the Conflicts of the Antigone,† Charles Paul Segal takes the stand that there are two protagonists in the drama (which conflicts with this reader’s interpretation): This is not to say that there are not conceptual issues involved in the characters of Creon and Antigone. But the issues areRead MoreAntigone Summary771 Words   |  4 Pagesunburied to rot. Antigone was dejected with Creon’s ruling and decided to bury Polynices herself. She tried to enlist Ismene to help her, but Ismene was to afraid. Antigone furiously continued with the plan on her own. A sentry discovered Antigone and brought her to Creon. Ismene was also brought to Creon and confessed that she had helped Antigone with the burial rites of Polynices. Antigone stopped Ismene and told her not to admit to an act that she had not committed. Antigone took sole responsibilityRead MoreAntigone2454 Words   |  10 PagesAntigone– The Characterization Sophocles’ tragic drama, Antigone, presents to the reader a full range of characters: static and dynamic, flat and round; they are portrayed mostly through the showing technique. In â€Å"Sophocles’ Praise of Man and the Conflicts of the Antigone,† Charles Paul Segal takes the stand that there are two protagonists in the drama (which conflicts with this reader’s interpretation): This is not to say that there are not conceptual issuesRead More Antigone Essay1318 Words   |  6 PagesAntigone Essay In any story or piece of literature, there will always be the main characters to fill the pages with incessant adventure. The characters whose names appear on almost every page and the characters whose actions the story revolves around. However, a story will also always have its minor characters. These are the characters that contribute heavily to the plot, yet arent mentioned quite as often and are underestimated regarding their importance in the story. In the Greek masterpieceRead More Antigone Essay3001 Words   |  13 PagesSUBJECT Antigone is a play about a woman who disobeyed the Kings order to not bury her brother. The play was written by the famous Greek tragedian, Sophocles, in 441 B.C. The story took place in the city of Thebes and the time period is not mentioned. The main characters introduced in the play are of Antigone, Ismene, Creon, and Haemon. The primary focus was centered on Antigone and the consequences she faces after breaking the Kings orders. In the beginning, the author introduced Antigone and herRead MoreAntigone by Sophocles622 Words   |  3 PagesIn the playwright Antigone by Sophocles, the characters reveal their values while exposing a life lessons through their actions, dialogue, thoughts ,and effects on others. Antigone starts with two brothers, Eteocles and Polyneices, being killed at battle. Creon, the king of Thebes, declares that Eteocles’ death will be honored and Polyneices’ dishonored. He instead will lay unburied to become the food of animals. When the play opens, Antigone takes Ismene, Antigone and Ismene are sisters of the deadRead MoreEssay on Antigone1426 Words   |  6 Pagesimprudent judgments will ultimately suffer from the consequences of their actions. In Sophocles Antigone, these prejudices notably surface in the form of paternalism as demonstrated through Creons government, highlighting the importance of gender roles throughout the play. Therefore, analyzing the motif of gende r roles and its effect on the definition of justice through the perspectives of Ismene, Antigone, and Creon enables the audience to understand how Sophocles macroscopic analogy to humanitys

Beer and Heineken Free Essays

string(110) " Heineken Pilsener This is Heineken’s regular beer which is the same as the original Heineken started with\." Budweiser Vs. Heineken – Presentation Transcript 1. Budweiser Marketing Mix 2. We will write a custom essay sample on Beer and Heineken or any similar topic only for you Order Now Heineken 3. Many of lifeapos;s failures are men who did not realize how close they were to success when they gave up. – Thomas Edison 4. Introduction * Anheuser-Busch * Anheuser-Busch Inc. is a strong and dominating company that is a leader in the beer market. They are a company that is rooted in values, ethics and sheer determination. * Anheuser-Busch targets consumers who are interested in alcoholic beverages that provide the best taste and quality. Their targets are anyone from the lower class of society, all the way up to the upper class. They have a wide range of brands and beverages to offer that are appealing to each social class. 5. Brief History * Anheuser-Busch Companies, Inc. traces its roots to 1852 and the Bavarian Brewery in St. Louis. * Adolphus Busch, a successful German businessman, joined his father-in-law in the business in the 1860s and took on increasing responsibility. * Budweiser was the first national beer brand, introduced in 1876. * In 2008, Anheuser-Busch and InBev combined to become Anheuser-Busch InBev. The new company is the world’s largest brewer and one of the top 5 consumer goods companies in the world. 6. Introduction The Heineken family entered the beer business in 1864, when Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, four generations of the Heineken family have built and expanded the brand and the company in Europe and around the world. It is thanks to the leadership of Gerard, Henry and Alfred Heineken that Heineken is one of the world’s leading brewing groups. Today Charlene de Carvalho-Heineken is delegate member of the Board of directors of Heineken Holding N. V. 7. Introduction At the end of 2007, Heineken has expanded to a number of 119 brewers in more than 65 countries all over the world with a number of 50,004 employee in the year of 2007. (Heineken N. V. , 2008). 8. Product 9. Product * Product Definition * General: Good, idea, method, information, object, service, etc. , that is the end result of a process and serves as a need or want satisfier. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers to a buyer for purchase. 10. Product: Budweiser Anheuser-Busch is an American-style lager and is one of the most popular beers in the United States. * Budweiser is made up of large proportion (up to 40%) of rice in addition to hops and barley malt. * Budweiser is produced in various breweries located aound the United States and the rest of the world. * It is a filtered beer available in draught and packaged forms. 11. * Introduced in 1982 * It was one of the first light beer s in the world * Bud Light is the best-selling beer in the U. S. and the #1 beer in the world * It’s brewed at all 12 Anheuser-Busch U. S. based breweries. Bud Light is brewed with all-natural ingredients – water, barley malt, rice, premium hops and yeast. * A blend of two and six row malt and cereal grains give bud light its clean, crisp, smooth taste. * There is 110 calories, 6. 6 grams of carbohydrates and is 4. 2 % alcohol by volume in each 12 OZ. serving Product: Bud Light 12. Product: Bud Select * Bavarian hops and an extended brewing process combine to give the Budweiser Select its distinctively full flavor-despite weighing in at only 99 calories. Dark gold in color and pleasingly aromatic, Budweiser select is impressive from any angle. The Exception to the Rule. 13. Product: Bud Light Lime * Bud Light Lime is a premium light beer that combines the superior drinkability of Bud Light with a splash of 100% natural lime flavor. * A light beer with 4. 2% ABV and 116 calories per 12 ounce serving 14. Product: American Ale * Debuted in September 2008. * The beer offer complex taste without much bitterness. * It is the first beer under the Budweiser name that is brewed as an ale rather than a lager. The beer has a darker color which is a departure from other Budweiser brands 15. Product: Bud Dry was introduced in the U. S. in 1990 with the slogan of â€Å"Why ask why? Drink Bud Dry. † * It was originally successful in the test markets and was expected to be a popular beer with the rise in lager popularity. * However, with the introduction of Bud Ice in 1994, Bud Dry began to decline in the mainstream popularity and no longer receives attention. 16. Product: Bud Ice * Introduced in 1994 as â€Å"Ice by Budweiser†. * Contains more alcohol (5. 5%ABV) more than Budweiser. * Bud Ice Light was introduced in 2007. * Contains 4. 1% ABV and 110 calories. 17. Product: Clamato Chelada. A blend of Budweiser or Bud light and Clamato. This bevera ge became available nationally in late 2007 due to overwhelming popularity during test marketing. * In its most basic form, the chelada is a fairly innocuous mixing of beer with lime and salt. Millerapos;s new product, Miller Chill, incorporates these flavors in their new product, which they have slotted as a super premium light beer 18. Marketing Mix: Product Keegan and Schlegelmilch define a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. When we interpolate the above definition into Heineken, we see that all three parts mentioned above, i. e. Physical, Psychological and Symbolic apply to Heineken products. 19. Brief Summary * When looking at the marketing mix of Heineken, we see that they have only a limited amount of products as they have a large diversity of brands. Their main product is of course, ‘the beer’. Currently, they have only four kinds of beer: * Heineken Pilsener * Heineken Premium Light * Heineken Tarwebok * Heineken Oud Bruin * The last two are specialty beers available only in USA and Netherlands. Of course they have a large variety of other brands to compensate 20. Products Heineken Pilsener This is Heineken’s regular beer which is the same as the original Heineken started with. You read "Beer and Heineken" in category "Papers" Its mildly bitter taste, fresh, fruity aroma, bright color and exceptional clarity are obtained using only the purest water, hops and barley malt. Alcohol: 5% vol. 21. Products Heineken Premium light Heineken’s Premium Light is a beer brewed by Heineken mostly for the US market. It was introduced in 2005 and took them 10 years of market research, and was chosen from twenty options. The introduction of this beer was a big step for Heineken. Alcohol: 3. 3% vol. 22. Products Heineken Tarwebok/Special Dark (USA) Traditionally brewed and drunk in autumn, this aromatic, strong beer has a full-bodied, spicy taste derived from unique malts made with roasted spring barley and wheat. It is available only in Netherlands and in US under the name Special Dark 23. Products Heineken Oud Bruin One of the most traditional Dutch beer types, ‘Old Brown’ derives its rich, dark color and taste from its dark malt and hops. Natural sugar gives it a mildly sweet, caramel taste. It is available only in the Netherlands. 24. Products: Draught BeerTender A joint venture between Heineken and the electronic company Krupps resulted in the BeerTender which is a beer tapping system for use at home. It uses small lightweight 4-5 Lt. kegs. It is a closed system meaning that only available beer is from Heineken itself. It was first introduced in Netherlands in 2004 and found its was to eight other countries by 2008. In 2007 there were already 300,000 BeerTenders sold. 25. Products: Draught 6. Products: Draught DraughtKeg Another similar product that is developed and engineered is the DraughtKeg. It is a 5 Lt keg that has the entire tapping system built into it. The keg is portable, disposable, 100% recyclable and is manufactured in lightweight steel. It was first introduced in France in 2005. In 2007, it was available in 90 countries and sold more than 10 million units. 27. Products: Draught 28. Physical: Styling an d Packaging * Budweiser has introduced many can designs with co-branding and sports marketing promotional packaging. Today, most of these promotional programs are represented only on the 16 ounce aluminum bottle container. However, many major league baseball and NFL teams also promote 24 ounce cans marked with team logos. * NFL team-specific packaging for 28 National Football League teams from Budweiser and Bud Light. * Anheuser-Busch domestic breweries will be involved in the team specific packaging campaign, which will produce more than 78 different packaging combinations on 12 million cases of Budweiser and Bud Light aluminum cans. 29. Physical: Styling and Packaging Packages are sometimes tailored to local customs and traditions * In St. Maryapos;s County, Maryland, ten ounce cans are the preferred package. * Chicagoans widely prefer the 16 ounce can. * Michigan prefer the eight ounce can. 30. Styling and Packaging * Presently, Budweiser is distributed in four large container volumes: half-barrel 15. 5 gal), quarter-barrel, 1/6 barrel and beer balls (5. 2 gallons). In smaller consumption volume s, Budweiser is distributed in eight, ten, 12, 16, 22, 24, 32 and 40 ounce containers. Smaller containers may be made of glass, aluminum or plastic. 1. Physical: Styling and Packaging * The Budweiser bottle has remained relatively unchanged since its introduction in 1876. * The top label is red and currently reads quot;Budweiserquot;. The top of the main label is red with a white banner with a pledge on it, which has changed three times. Below the banner is a coat of arms of sorts, which features an Anheuser-Busch stylization. Below that is a large white box. 32. Physical: Styling and Packaging * Through early 1950s Budweiser was primarily distributed in just 3 packages: * Kegs * 12 ounce bottles * Quart bottles 3. Physical: Styling and Packaging * Metal Container Corp. supplies more than 60 percent of Anheuser-Busch’s domestic lids. * Anheuser-Busch Recycling Corp. recycles used beverage cans, which are remelted into new sheet aluminum. This business unit provides a positive alternative to mandatory deposits and helps reduce container costs. A-BRC annually recycles more aluminum cans than Anheuser-Busch sells domestically. 34. Physical: Styling and Packaging * Eagle Packaging Inc. supplies 100 percent of Anheuser-Busch’s domestic crown and closure liner materials * Longhorn Glass Corp. roduces longneck glass bottles and ships all its output to the Anheuser-Busch Houston brewery. LGC supplies the Houston brewery with more than 60 percent of Anheuser-Busch’ total glass bottle needs. 35. Analysis * Budweiser packaging concentrates more on co-branding and sports promotional packaging. * The can packaging size differs from one community to the other. * Larger container volumes ranges from 5. 2 gallons to 15. 5 gallons * A distinctive coat of arms of some sort which features Anheuser-Busch stylization. 36. Physical: Styling Packaging Styling and packaging is critical and very important for Heineken. They also emphasize this by saying the following in their annual report of 2007: â€Å" Packaging is a key element in Heineken’s marketing and innovation strategy. New pack types create new consumption moments, build excitement around our brands, improved margins and higher volumes. † In this way, Heineken moves beyond from selling just beer to selling experiences by augmenting their product. We will see some examples of the creativity and innovation of Heineken when it comes to packaging. 7. Physical: Styling Packaging Beer is typically served in two main types of packaging, bottles and cans. 38. Physical: Styling Packaging Paco Bottle In 2004 Heineken introduced the Paco bottle which is made out of striking green aluminum to reinforce the brand’s premium positioning. With the Paco bottle, Heineken was the first beer brand to win Frontier’s Star Product of th e Year award in 2005. â€Å" Heineken has succeeded in creating a brand new high value subcategory without cannibalizing from existing sales. The product, placement and price are all well adjusted to the travel retail environment. Paco creates a premium perception in a category that has never been perceived as premium. † [Pittilla, 2005] 39. Physical: Styling Packaging DraughtKeg The DraughtKeg mentioned earlier caused a disruption in the beer market. Its unique functionality, offering real draft beer from a keg that is scaled down for convenience, improves the customer experience. What makes this so special is that it is done by a revolutionary packaging instead of a new flavor or a new style of brewing. 0. Physical: Styling Packaging DraughtKeg It took 15 years to develop and an investment of $15million in a new production line. It results in 12-14 beers and costs only slightly more than a regular 12-pack. Because Heineken is a premium brand, this light increase in price will not bother the consumers since they get a better and fresher taste from the DraughtKeg. Since the margins on low-end beer are too slim to s upport this type of delivery system, Heineken has managed to use its creative packaging abilities to disrupt the commodity beer market. 41. Physical: Styling Packaging Heineken WOBO In 1963, the then chairman , Alfred Heineken visited the Caribbean and noticed beaches littered with beer bottles and a shortage of building materials. This gave him the idea to use the beer bottle for another purpose then just hold beer and came up with the Heineken WOBO (World Bottle). The specially designed bottle was meant function like normal ‘brick and mortar’ construction. However, only 100,000 bottles were produced and now they have become a treasured collector’s item. 42. Psychological: Entertainment Sponsorship of the world’s premier sporting events * Maintains a high-profile presence with adult audiences through innovative marketing and sponsorship programs in sports, music and entertainment. 43. Busch Entertainment Corp. * It generates solid financial returns, supports Anheuser-Busch’s beer brands and enhances the Company’s image. * Busch Entertainment Adventure parks; * New shows and attr actions (â€Å"Believe†) * Wildlife conservation and commitment to guest service: Seaworld Busch Gardens 44. Psychological: Environment The company recognizes the importance of being a good environmental steward in the communities where it operates. * Bio-Energy * Wastewater into a renewable fuel source * Recycles more than 97 percent of the waste it generates * Projects with the National Fish and Wildlife Foundation 45. Psychological: A positive lifestyle – Enjoy Heineken responsibly In 2004, Heineken became the first alcohol company in the world to link a responsibility message on bottles, cans and secondary packaging with a dedicated alcohol education website. This website, www. enjoyheinekenresponsibly. om , holds information on Heineken’s alcohol policy and provides information on the effects of alcohol and guidelines for responsible drinking. It also can redirect visitors to organizations dedicated to the subject. 46. Psychological: A positive lifestyle â €“ Heineken Alcohol Policy Statement Heineken formed an alcohol policy statement, Heineken Alcohol Policy Statement (HAPS), that contains eight ruling principles shown below (Heineken Alcohol Policy, 2008). 1. Responsible consumption of beer is consistent with the maintenance of a balanced and positive lifestyle for most adults who choose to drink 2. The informed individual is responsible for his/her own behaviour 3. Heineken is committed to raising awareness regarding responsible consumption 4. We demand responsible behaviour of all employees in our family of companies around the world 47. Psychological: A positive lifestyle – Heineken Alcohol Policy Statement 5. Heineken companies are charged with ensuring that their commercial activities meet legal requirements and do not encourage irresponsible consumption 6. We want to help prevent abuse and misuse through dialogue and action 7. Implementation of the Heineken Alcohol Policy is mandatory in all Heineken companies 8. We will report on our actions related to our Heineken Alcohol Policy 48. Psychological: A positive lifestyle – Heineken Alcohol Policy Statement 49. Brand Image * We are all aware that it is very difficult to taste the difference between the varieties of available beer brands when given it unlabelled, it is almost impossible for a common man to say for sure what brand is it, and there are several cases on this issue. Therefore the styling and, packaging and brand image is very important. In the world of brew, consumer loyalty is shaped by brand culture (Barnet, 2001). 0. Positioning * Globally brewed and considered as leader on the market. * Holding a 49% market share of US beer sales * Quality product, best tasting, satisfying beer on market * Target market is 21 years and older * – Fun loving * – Care free individuals * – Drink occasionally and or on daily basis 51. Positioning 52. Positioning 53. Brand Strategy * Breweries: * 14 breweries in the US * 14 in China (to be 15 soon) * 1 in the UK * Brewing in partnership with Grupo Modelo in Mexico and Labatt Brewing Company in Canada * Not sell direct to customers Good sold to wholesalers, then retailers and finally to customers * Line strategy * Brand extension 54. Brand Strategy * Brand positioning * Attributes * Benefits * Benefits and values * Brand name selection * Selection * Protection 55. Brand strategy cont†¦ * Brand sponsorship * Manufacturers brand * Co-branding * Brand development * Line extension * Brand extension 56. Budweiser Brand Health * Measuring brand health gives a view of forward momentum — keeping the brand position relevant by staying ahead of constantly shifting customer needs and competitive pressure. Brands can be eternal if nurtured well. * Budweiser feels that, the â€Å"white and red blood cells† of healthy brands are resilience and leveragability thus their brand custodians must always realize that maintaining long-term brand health is usually more important than the short-term $ gains, thus they try to promote the health of their product through sponsorship. 57. Other brands * Bud light Budweiser/Bud Select Bud Ice Light Bud Ice 58. Other brands Budweiser American Ale Bud Silver Bud Light Lime Bud Dry 59. * Budweiser Clamato Chelada Other brands Bud Light Clamato Chelada 60. Brand Image Heineken is a group which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 57,557 people. The global beer market is expanding steadily, despite a decline in the traditional markets of West Europe and North America to approximately 1. 5 billion hectoliters in 2005 from 1. 4 billion hectoliters in 2002. 61. Brand Image â€Å" Heineken. Meet you There† Heineken USA as leading importer of beer into the US, including the flagship Heineken beer. Alaska distributors is a wholesaler of malt beverages in Washington and Alaska. Heineken did not approve a proposed transfer of distribution rights to another wholesaler, and later terminated the existing wholesaler and appointed a new wholesaler, Alaska Distributors. The market area for the distributor was North of Seattle, Washington. 62. Brand Image Heineken total beer volume was made up- Heineken brand 18. 7%, Amstel 9. 1% and other beer brands 72. 2%. 63. Filip Wouters VP Marketing Heineken Heineken USA Brand Image Heineken is an iconic brand that represents heritage, premiumness, innovation and quality around the world and is the gold standard for imports in U. S 64. Positioning Heineken is the world’s most valuable International premium beer brand. Heineken hopes to consolidate its position within the high growth Romanian beer and mineral water market by acquiring Transylvania-based brewer Bere Mures for an as yet undisclosed fee. As of 2007, Heineken owns over 119 breweries in more than 65 countries and employs approximately 54,004 people. 5. Positioning 66. Brand Strategy Building a winning brand portfolio centered around Heineken. Their brand strategy is to build a strong portfolio that combines the power of local and international brands and which has Heineken at its center. The consistent growth of Heineken requires solid creative brand management, which they always coordinate centrally. For the Heineken Amstel brands, they develop and maintain central guidelines and standards for brand style, brand value and brand development. 67. Brand Strategy Heineken applies the following global brand strategy: â€Å"Our brand strategy is to build a strong portfolio that combines the power of local and international brands and which has Heineken at its center. (Heineken N. V 2005) 68. Brand Strategy 69. Heineken Brand Dashboard Heineken introduce a standard for measuring brand performance. Heineken brand Dashboard is a new system for measuring and reporting all essential keys performance indicators on sales, marketing and finance relating to the Heineken brand. This tools will make it easier to diagnose brand health issues and to have a consistent vies of the most successful growth drivers for the Heineken brand across the business. 70. Other Brand The Company’s other brands with some international distribution are Amstel which sold 630 million liters, Buckler, a nonalcoholic beer, which sold 90 million liter and Murphy’s Stout, recently acquired. As a result of acquisitions, Heineken also oversaw the brewing of many local and regional beer brands marked by its subsidiaries, such as Bir Bintang, the leading Indonesian brand. 71. Thank you How to cite Beer and Heineken, Papers

Role of SHRM in Organisational Effectiveness Sample for Students

Question: Discuss the Strategic Human Resource Management Plays a Significant Role in Organisational Effectiveness and Strategic Planning is an Essential Element of Anticipating the Future HR Needs of an Organisation. Answer: Introduction The human resource department has an important role to play while it comes to the smooth functioning of the organization (Brewster, Mayrhofer and Morley 2016). They look after the employees and tries to meet the demands and needs of the employees so that they are satisfied and work for the betterment of the organization (Sparrow, Brewster and Chung 2016). Even though human resource department looks after the welfare of the employees, the external conditions at times have huge impact on the functions and operations of the organization internally (Storey 2014). In other words, it can be said that the internal functions of the human resource management is affected by the conditions of the external market. The situation is different for the educational sector. The employees of the educational sector are not handling the typical customers. Other than the official staffs, there are the teachers who are handling the students. Hence, the human resource management will be bit different from t he ones that are done in normal companies. However, quite similar to other situations, the external environment will also affect the way the employees are managed in the organization (Purce 2014). The teachers and other staffs need to more careful with their work as they are handling the future of the students and the human resource department should act by keeping in mind the people that the employees are handling in the institution (Jackson, Schuler and Jiang 2014). The essay will evaluate the human resource planning and management at University of Sydney. The planning and the human resource management will be assessed with the help of the model proposed by Jackson and Schuler in the years 1995. The model has taken into consideration the external factors that can affect the operations of the human resource in an organization. The internal factors of the human resource management like planning, retentions, recruitment, training and employee relation will be discussed in the essay. The factors will be discussed by keeping in mind the educational sector. The external factors that have been mentioned in the model of Jackson and Schuler will be analyzed and the impact of the factors in the operations of the HR department will be studied in the essay. The external factors mentioned in the model might have positive as well as negative impacts on the HR functions of the institution. Background of the educational institution Education for all, leadership for good is the motto for University of Sydney (The University of Sydney 2017). University of Sydney believes that thinking progressively, challenge the status quo, break the convention and bringing improvement in the world is in their DNA. William Charles Wentworth laid the stone of University of Sydney in the year 1850 and he became the one who founded the first university of Australia. He wanted to impart education to the children without discriminating between their classes. Moreover, he wanted that every child should get education so that he or she becomes useful for developing the future of its respective countries. The idea and value of William Charles Wentworth has not being changed and since the past 60 years, University of Sydney is following Wentworths path. However, things got better in the university and in the year 1881 women were admitted in equal number as the male students. The initiative is truly commendable, as until then neither Oxfor d University nor Jesus College at Cambridge University has taken any such step. University of Sydney gives opportunities to the talented and deserving students by giving away hundreds of scholarships for the students who come from poor financial backgrounds. University of Sydney can boast the famous alumni. The names of the past students suggest that it has been one of the best places that helps in the development of the career pof the individuals. Some of the names that re associated with University of Sydney are Victor Chang, the famous heart transplant surgeon and Gough Whitlam. Some of the names might not have been able to get the spotlight but their contribution for the development of the society is commendable. Among other alumni, there are Mary Kostakidis, the famous journalist and broadcaster, the eminent activist, Charles Perkins, Dame Joan Sutherland, opera singer, the famous lawmaker, Michael Kirby and the writer, Clive James. Five Australian prime ministers have been associated with University of Sydney. Edmund Bartonis one such personality who won the inaugural federal election for Australia in the year, 1901. The alumni have made their presence felt in developing the social sector of the country. Noel Pearson is fighting fo r the rights and recognition for the Aboriginal and Torres Strait Islander. They have been able to make their presence felt in politics as well. Professor Marie Bashir who is one of the most eminent public and academic figures has been the former governor of New South Wales. The vision of University of Sydney is to lead in the society to improve the world where the people live in. The values of University of Sydney is instilled since its inception-they believe in giving education for all and implement leadership that will make the lives better. They believe leadership should not be present in a person rather it should be present in culture. The strategy of University of Sydney is to build a place where the bets researcher could practice their work and the most deserving students should be able achieve their goals by applying their potential. University of Sydney is not left behind as far as sustainability is concerned. They have included water and energy consumption in their priority list. They have also adopted recycling products and waste management as ways to bring improvement in the society. Discussion of external environmental factors as presented in Jackson and Schulers (1995) HRM model According to Jackson and Schuler (1995), human resource management and planning in an organization is not only about the internal management but also about the external factors. Some of the factors that have been identified by the authors are: The laws and regulations of a country are responsible for the way the teachers and other employees will be given the pay. The minimum wage that is given to the employees of a country should be given to the employees of the organization (Renwick, Redman and Maguire 2013). In addition to this, the wage should be increased based on the experience of the person. The employees of an organization should be work as per the working hours assigned to the labors of the country (Budhwar and Debrah 2013). The companies cannot make the employees work more than the working hour assigned to the employees working in that country. The employee becomes eligible for extra pay if the person is working more than the assigned working hour (Alfes et al. 2013). Different countries have different work cultures. In some places, the employees are only concerned about themselves and individual growth while in some places, they think the growth of the organization will help in development of their career (Riley 2014). Some countries believe that working all day long will help them in gaining proper success, while some employees in other countries feel that they should take rest and work simultaneously to be successful at work (Wilton 2016). The work culture is some countries show that there should be proper distinction between the designations of the staffs who are working there, while in some countries they feel that the employees should work together (Aswathappa 2013). The designation among the employees are only for different paychecks, else they work in an informal manner. Thus, the work culture of various countries seem to have huge effect on the employees in an organization are handled. It will be the duty of the HR manager to make any new employee from any international country to understand about the work culture and help the person adjust with the work culture of the country (Marler and Fisher 2013). The stability of the political power in a country has a huge effect on the way the employees work. The most affected part is the peacefulness with which the employees work. If the government is not stable, it will affect the work of the employees, as they will constantly fear of unrest (Messersmith and Wales 2013). In addition to this, the remuneration of the employees will also be affected (Beer, Boselie and Brewster 2015). If the organization is not sure about the future of the country and the conditions in which they work, the business will not be up to the mark (Boella and Goss-Turner 2013). As a result, they will not be able to pay the employees properly. Market and industry dynamics go hand in hand when it comes to the human resource manager of an organization. If the industry is not able to function properly, it will affect the way the business of the organization (Carmeli, Gelbard and Reiter?Palmon 2013). As a result, the people might not be interested to work in the particular sector where the company is functioning (Jamali, El Dirani and Harwood 2015). Thus, the company will suffer from loss as they would not get proper employee to work for them. In addition to this, the existing employees might also leave in search of better opportunities in some other sector as the particular sector is not been able to prove fruitful for the development of the career (Shields et al. 2015). Once the industry is in good shape, the companies working in that industry will perform well and it will be able to keep the employees satisfied and happy in their work (Knowles, Holton III and Swanson 2014). HR functions The planning, resourcing and retention, which are some of the vital factors of human resource functions in a normal organization are different from the HR functions that are carried out in an educational institution (Kehoe and Wright 2013). While planning the human resource management functions, they have to look after the following things The stakeholders who are involved with the organization The environment where the institution is working The resources available for the organization The technological impact on the organization The intellectual capital that is present in the institution Even though HR is an internal matter, the external factors hugely influences the HR related activities (Brewster, Mayrhofer and Morley 2016). The above-mentioned factors might be related to the internal organization, but the variations in the factors will happen mainly due to the external environment (Sparrow, Brewster and Chung 2016). The recruitment and selection in the university is done with precision. University of Sydney aims at giving the unmatched services to the student who comes here from various countries and wants that every individual from any type of class will should get proper education (Storey 2014). Hence, while recruitment and selections of the employees starting from the lecturers to the official staffs are communicated about this idea. In addition to this, no differentiations among the staffs are done when it comes to culture and ethnicity (Jackson, Schuler and Jiang 2014). External and internal recruitment processes are taken into account (Purce 2014). When any new employee is recruited, the external recruitment process is taken into account (Renwick, Redman and Maguire 2013). On the contrary, the junior staffs are also given the opportunity to go up the ladder and take more roles that are challenging in the university (Budhwar and Debrah 2013). Training and development is a continuous process (Alfes et al. 2013). The change in the course materials and nee regulations of the government should be taken into account by the university (Riley 2014). In such a situation, the employees need to know the change and bring in the change in the way they handle the students and other official works (Wilton 2016). Remuneration and rewards are the important factors to keep the employees motivated n their work (Aswathappa 2013). The employees are appraised once year based on their performance. Other than the appraisals, the employees are given rewards based on their performance throughout the year. The rewards are not necessarily monetary (Marler and Fisher 2013). Giving recognition to the official staffs and the teachers are also a part of the proper functioning of the institution (Messersmith and Wales 2013). The institution is known for taking part social welfare; hence, if any of the employees of the institution is taking part in the social welfare or sustainability in the institution then the person is given special recognition (Beer, Boselie and Brewster 2015). The recognition not only helps to boost the morale of the employees but also help the institution to stay ahead and the serve the society in a better manner (Boella and Goss-Turner 2013). The employee relation is one of the important factors of HR as far as smooth functioning of any organization is concerned (Carmeli, Gelbard and Reiter?Palmon 2013). There should be competition at work but the competition should not be taken to such a level where the work culture is hampered (Jamali, El Dirani and Harwood 2015). In addition to this, the employees come from different cultural backgrounds, hence it is necessary that they should work in close contact with each other so that they are able to take the university forward (Shields et al. 2015). Even though, each department needs to excel in their respected field, the university sees to the fact none of the lecturers are having any problem with each other. They compete as well as cooperate to keep the work of the university going well and help the university to serve the people in a better manner (Knowles, Holton III and Swanson 2014). Analysis and Impact of the external factors on the HR functions The laws and regulations of the country is not only for the employees but also for the students. Education Services for Overseas Students (ESOS) act help in creating a legislative framework so that it is able to support the students, the reputation of the education system of Australia is protected, and the integrity of the migration system of Australia is maintained (universitiesaustralia.edu.au 2013). In addition to the students, Fair Work Act 2009, Legislation in the Employment and Workplace Relations Portfolio, Sex Discrimination Act and theRacial Discrimination Actand Equal Opportunity for Women in the Workplace Act 1999 (Cth) looks after the rights of the employees (Awu.net.au 2017). The government after the fact that none of the employees is being discriminated based on age, race, ethnicity, background or gender. Right from planning for the resource until the employee retention, the laws and the regulations should be kept into mind by the university. While recruiting the employees, the university should not discriminate between them and the sole concern while recruiting the staffs will be the capability. The remunerations and rewards should not be different from the employees. The only thing that should be taken is the performance of the employees. The opportunities for training and development should be equal for the employees. There should be no discrimination while deciding who should get the training in the institution. The work culture at Australia is straightforward and direct. They do not beating around the bush and talk to the point. It not only helps the Australians to save time but it also makes the work faster. In addition to this, maintaining bureaucracy and hierarchy at work is seldom seen in the working culture of Australia (Webb et al. 2014). They can go up to the higher authority to discuss any issue. They would not have to pass through a number of people before reaching the higher authority. As they can directly speak to the person they want, it makes the process faster. The work culture of Australia will be beneficial for the university as the coordination among the employees will be better. While they will plan the placement of the employees they would not have to think the way they should communicate. The exit formality will also be easy if any of the employees want to leave the organization. The political system of Australia is stable and it believes in religious tolerance and freedom of speech for the people of Australia (abc.net.au 2017). The companies in Australia will be able to work in a better manner. The employees will be able to work freely and they can speak for their rights in the organization. as the political system is stable, the university will be able to recruit the employees and the relation between the employees will be good as they will be able to work freely in the institution. The market and the industry dynamics have changed for Australia over the period. Students are looking forward to private institution for their education. Australia is considered to be one of the most attractive country that provides high quality education to the students from all over the world. Australia stands fifth after the United States, the United Kingdom, Germany and France as far as international is concerned. Every year students from 200 different counties come to Australia to study and the footfall of the crosses 450,000 (Investinaustralia.com 2017). After tourism, the educations sector of Australia is considered to be the highest contributor to the economy as far as the expert services are concerned. It has been forecasted that the Australian education sector has the capacity to provide education to 268,156 students from various countries by the year 2025. The demands for the seats in the universities will more than the supply of seats by the year, 2020. There can be shortfall of 22,692 places for the students. As the education industry of Australia is rising, there will be more footfalls of students in the University of Sydney. They will have acquired more teachers who would be able to cater to the needs of the needs of the students. There will be a need to increase the training and development of the employees, as they will have to handle more students. Recruitment process should be more on external process as more number of teachers would be required to help the university grow. To attract more teachers who could cater to the needs of the student, the remuneration should also be increased as per the demand of the industry. Once the teachers and the employees will be happy working in the organization, University of Sydney will be able to cater to the needs of the industry. Conclusion After going through the human resource management of University of Sydney and the HRM model proposed by Jackson and Schuler in the year 1995, it can be concluded that internal and external factors are inter-dependent on each other. The operations of the internal factors will affect the business of the company while the conditions of the external environment will affects the internal functions of the company. University of Sydney is one of the leading educational institutions with a strong past and even stronger present, they aim at imparting education to the students of all classes. Being a well-known institution, the responsibly also increases accordingly. The HR activities that are prevalent not only in any organization but also in University of Sydney are the planning of the resources and retentions of the staffs, providing proper training and help in development of the staffs, adhering to proper recruitment process and maintain a healthy relations among the employees. The external factors that are taken into account by the HRM model by Jackson and Schuler are political conditions of a country, laws and regulations, culture of the place and the market and industry dynamics. The present conditions of the factors affect the HR is practiced in the institution. If the condition is good, the employees will be happy and the result will be opposite if the conditions are not favorable. The laws and regulations of Australia not only look after proper rights of the employees but alos have maintained a structure that will help the students to study peacefully in the country. The government of Australia maintains no discrimination policy. University of Sydney should abide by the rules and it would not affect them negatively as they already support equality. Then political conditions of the country are stable and hence, they would not have to fear of loss of human resources. The work culture of the country suggests that people are straight forward and they do not believe in maintaining hierarchy. They are informal when it comes to work. It will also help the university, as there will be coordination among the teachers. However, they might face issue with the straight forwardness as teacher some from various backgrounds and not all the employees might be well acquainted with the straight forwardness. The educational sector is quite promising for the country and is growin g and cater to the needs of huge footfall of students. It has been expected that is future, the footfall, of the student will rise but there might not be enough seats for them. 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